Our Team
Bader Fardan
Samer Lawendy
Samer Lawendy
Chief Executive Officer
Bader Fardan leads Iconic with a bold vision for innovation and sustainable growth. As CEO, he has been instrumental in expanding the agency’s reach, embracing emerging technologies, and driving the company toward market leadership. With a deep commitment to excellence and collaboration, Bader continues to shape
Chief Executive Officer
Bader Fardan leads Iconic with a bold vision for innovation and sustainable growth. As CEO, he has been instrumental in expanding the agency’s reach, embracing emerging technologies, and driving the company toward market leadership. With a deep commitment to excellence and collaboration, Bader continues to shape Iconic into one of the region’s most forward-thinking creative agencies.
Samer Lawendy
Samer Lawendy
Samer Lawendy
Chief Marketing Officer
As CMO, Samer Lawendy spearheads marketing strategies that blend creativity with performance. With a background in filmmaking and cinematography, Samer brings a cinematic approach to brand storytelling. Under his leadership, Iconic has elevated its market presence through data-driven campaigns, strategic partnerships, and powerful narratives that connect.
Mohamed Atef
Samer Lawendy
Mohamed Atef
Operations Manager – Live Entertainment
Luigi Atef oversees the execution of Iconic’s live entertainment experiences. With a strong foundation in event operations and logistics, Luigi ensures every performance runs seamlessly — from backstage coordination to audience engagement. His operational excellence ensures that each event meets the highest standards of quality, safety, and showmanship.
Veronica Youssef
Veronica Youssef
Veronica Youssef
Marketing Executive
Veronica brings energy and precision to the marketing team, blending strategic insight with creative execution. Focused on brand growth and digital engagement, she helps craft campaigns that resonate with today’s audiences. Her attention to detail and commitment to innovation make her an integral force behind the scenes.
Rehab Eissa
Veronica Youssef
Veronica Youssef
Content Creator
Rehab is the voice behind our content — shaping narratives that captivate, inform, and inspire. With a flair for storytelling and a sharp editorial eye, she crafts everything from brand copy and articles to video scripts and social posts. Her creativity ensures that every piece of content aligns with our brand and connects with our audience in meaningful ways.
LYDIA MESHRKY
Veronica Youssef
LYDIA MESHRKY
Graphic Designer
Lydia brings our visual language to life. As a graphic designer, she transforms concepts into striking visuals that elevate our brand presence. From campaign assets to brand identity work, Lydia’s design sensibility and consistency help ensure our visuals are not only aesthetically strong but also strategically aligned.