Bringing Hospitality to Life

CEO

Bader Fardan is the Chief Executive Officer of Iconic leading the company with a vision for innovation and growth. He has played a key role in expanding the company’s reach and impact. Under his leadership, Iconic has achieved significant milestones, embracing new technologies and strengthening its market position. Committed to excellence and collaboration, Bader continues to drive the company forward, ensuring long-term success and industry leadership.

COO

Omar Shehab serves as our Chief Operating Officer for Hospitality, bringing extensive experience in F&B and operational excellence. His leadership is dedicated to enhancing service standards, optimizing efficiency, and creating exceptional guest experiences. With a strategic vision and a passion for hospitality, he plays a key role in driving our growth and innovation.

CMO

Samer Lawendy is the Chief Marketing Officer of Iconic, leading innovative marketing strategies that drive brand growth and customer engagement. With extensive experience in Filmmaking/Cinematography. He has played a key role in expanding the company’s market presence and impact.

Under his leadership, Iconic has strengthened its brand through data-driven marketing, strategic partnerships, and creative storytelling. Passionate about innovation and customer experience.

Marketing Executive 

Veronica is our dedicated Marketing Executive, bringing a wealth of experience and creativity to our team. With a strong passion for digital marketing, brand growth, and customer engagement, she plays a pivotal role in shaping and executing marketing strategies that resonate with our audience. Veronica is committed to driving innovative campaigns that make a lasting impact, ensuring our brand's voice stands out in the competitive market.

Event Managment

Mohamed Atef is the Operations Manager of Live Entertainment at Iconic, ensuring seamless execution of world-class performances and events. With a strong background in event management and operations, he plays a key role in coordinating logistics, talent, and production to deliver exceptional audience experiences.

His expertise in planning and execution ensures that every show runs smoothly, maintaining the highest standards of quality and entertainment. Luigi continues to enhance the company’s live entertainment offerings.